CriollaStart a projectCase Study
Original music, sound design, and an extended Spotify mix for a Super Bowl LVII broadcast spot from Devil's Backbone Brewery.
Criolla wrapped the first season of original music and sound design for a new podcast from Devil's Backbone Brewery / AB-InBev. During the holiday hiatus, the team asked for a love song and party anthem to accompany an absurdly cute TV spot for the Super Bowl LVII broadcast.
The project moved from podcast production into broadcast music and sound: a compact commercial needed a memorable original track, while the broader campaign needed a longer version that could live beyond the spot.
Criolla built the track as both a TV-ready cue and a standalone anthem, balancing the charm of the spot with enough musical identity for social use and remix potential.
Original song, TV spot music and sound design support, and an extended mix released on Spotify for influencers to remix.
Client: Devil's Backbone Brewery / AB-InBev. Creative: Nite for Nite. Production and original music: Criolla / Stace Carter.